Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B3DE
RGB
134, 179, 222
HSL
209, 57%, 70%
HSB
209, 40%, 87%
CMYK
40, 19, 0, 13
LAB
71, -7, -27
LCH
71, 28, 255
OKLCH
0.75, 0.08, 248
XYZ
39, 43, 75
LUV
71, -23, -41
HWB
209, 53%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.