Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548FB9
RGB
84, 143, 185
HSL
205, 42%, 53%
HSB
205, 55%, 73%
CMYK
55, 23, 0, 27
LAB
57, -11, -28
LCH
57, 30, 249
OKLCH
0.63, 0.09, 241
XYZ
22, 25, 50
LUV
57, -26, -41
HWB
205, 33%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.