Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
571009
RGB
87, 16, 9
HSL
5, 81%, 19%
HSB
5, 90%, 34%
CMYK
0, 82, 90, 66
LAB
18, 32, 24
LCH
18, 40, 36
OKLCH
0.30, 0.10, 30
XYZ
4, 2, 1
LUV
18, 47, 12
HWB
5, 4%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.