Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57AFFA
RGB
87, 175, 250
HSL
208, 94%, 66%
HSB
208, 65%, 98%
CMYK
65, 30, 0, 2
LAB
68, -10, -46
LCH
68, 47, 258
OKLCH
0.73, 0.14, 247
XYZ
37, 40, 96
LUV
68, -35, -72
HWB
208, 34%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.