Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5891C4
RGB
88, 145, 196
HSL
208, 48%, 56%
HSB
208, 55%, 77%
CMYK
55, 26, 0, 23
LAB
58, -8, -33
LCH
58, 34, 256
OKLCH
0.64, 0.10, 247
XYZ
24, 26, 56
LUV
58, -25, -49
HWB
208, 35%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.