Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596B87
RGB
89, 107, 135
HSL
217, 21%, 44%
HSB
217, 34%, 53%
CMYK
34, 21, 0, 47
LAB
45, -2, -18
LCH
45, 18, 265
OKLCH
0.52, 0.05, 259
XYZ
14, 14, 25
LUV
45, -10, -25
HWB
217, 35%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.