Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597086
RGB
89, 112, 134
HSL
209, 20%, 44%
HSB
209, 34%, 53%
CMYK
34, 16, 0, 47
LAB
46, -4, -15
LCH
46, 16, 253
OKLCH
0.54, 0.04, 248
XYZ
14, 15, 25
LUV
46, -12, -21
HWB
209, 35%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.