Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59869A
RGB
89, 134, 154
HSL
198, 27%, 48%
HSB
198, 42%, 60%
CMYK
42, 13, 0, 40
LAB
53, -12, -16
LCH
53, 20, 233
OKLCH
0.60, 0.06, 228
XYZ
18, 22, 34
LUV
53, -21, -21
HWB
198, 35%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.