Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599DC4
RGB
89, 157, 196
HSL
202, 48%, 56%
HSB
202, 55%, 77%
CMYK
55, 20, 0, 23
LAB
61, -14, -27
LCH
61, 31, 243
OKLCH
0.67, 0.09, 235
XYZ
26, 30, 57
LUV
61, -29, -40
HWB
202, 35%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.