Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59AFE0
RGB
89, 175, 224
HSL
202, 69%, 61%
HSB
202, 60%, 88%
CMYK
60, 22, 0, 12
LAB
68, -16, -33
LCH
68, 37, 244
OKLCH
0.72, 0.11, 236
XYZ
33, 38, 76
LUV
68, -35, -50
HWB
202, 35%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.