Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7E8A
RGB
91, 126, 138
HSL
195, 21%, 45%
HSB
195, 34%, 54%
CMYK
34, 9, 0, 46
LAB
50, -10, -11
LCH
50, 15, 226
OKLCH
0.57, 0.04, 221
XYZ
16, 19, 27
LUV
50, -17, -14
HWB
195, 36%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.