Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D708C
RGB
93, 112, 140
HSL
216, 20%, 46%
HSB
216, 34%, 55%
CMYK
34, 20, 0, 45
LAB
46, -2, -18
LCH
46, 18, 264
OKLCH
0.54, 0.05, 258
XYZ
15, 16, 27
LUV
46, -10, -25
HWB
216, 36%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.