Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D99C3
RGB
93, 153, 195
HSL
205, 46%, 56%
HSB
205, 52%, 76%
CMYK
52, 22, 0, 24
LAB
60, -11, -28
LCH
60, 30, 248
OKLCH
0.66, 0.09, 240
XYZ
26, 29, 56
LUV
60, -27, -41
HWB
205, 36%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.