Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DA2CD
RGB
93, 162, 205
HSL
203, 53%, 58%
HSB
203, 55%, 80%
CMYK
55, 21, 0, 20
LAB
63, -13, -29
LCH
63, 32, 246
OKLCH
0.68, 0.09, 238
XYZ
28, 33, 63
LUV
63, -30, -43
HWB
203, 36%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.