Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DA9EB
RGB
93, 169, 235
HSL
208, 78%, 64%
HSB
208, 60%, 92%
CMYK
60, 28, 0, 8
LAB
66, -9, -41
LCH
66, 42, 257
OKLCH
0.71, 0.12, 247
XYZ
34, 37, 84
LUV
66, -32, -63
HWB
208, 36%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.