Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608BCC
RGB
96, 139, 204
HSL
216, 51%, 59%
HSB
216, 53%, 80%
CMYK
53, 32, 0, 20
LAB
57, -1, -39
LCH
57, 39, 269
OKLCH
0.63, 0.11, 258
XYZ
25, 25, 61
LUV
57, -20, -59
HWB
216, 38%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.