Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6093BD
RGB
96, 147, 189
HSL
207, 41%, 56%
HSB
207, 49%, 74%
CMYK
49, 22, 0, 26
LAB
59, -9, -28
LCH
59, 29, 252
OKLCH
0.64, 0.08, 244
XYZ
24, 27, 52
LUV
59, -24, -41
HWB
207, 38%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.