Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60BCD7
RGB
96, 188, 215
HSL
194, 60%, 61%
HSB
194, 55%, 84%
CMYK
55, 13, 0, 16
LAB
71, -23, -22
LCH
71, 32, 225
OKLCH
0.75, 0.10, 219
XYZ
35, 43, 71
LUV
71, -39, -31
HWB
194, 38%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.