Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
610A06
RGB
97, 10, 6
HSL
3, 88%, 20%
HSB
3, 94%, 38%
CMYK
0, 90, 94, 62
LAB
20, 37, 28
LCH
20, 46, 36
OKLCH
0.32, 0.12, 29
XYZ
5, 3, 0
LUV
20, 57, 13
HWB
3, 2%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.