Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
619BBF
RGB
97, 155, 191
HSL
203, 42%, 56%
HSB
203, 49%, 75%
CMYK
49, 19, 0, 25
LAB
61, -12, -25
LCH
61, 28, 244
OKLCH
0.66, 0.08, 237
XYZ
26, 30, 54
LUV
61, -26, -36
HWB
203, 38%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.