Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6290BA
RGB
98, 144, 186
HSL
209, 39%, 56%
HSB
209, 47%, 73%
CMYK
47, 23, 0, 27
LAB
58, -7, -27
LCH
58, 28, 255
OKLCH
0.64, 0.08, 247
XYZ
24, 26, 50
LUV
58, -22, -40
HWB
209, 38%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.