Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62B4E6
RGB
98, 180, 230
HSL
203, 73%, 64%
HSB
203, 57%, 90%
CMYK
57, 22, 0, 10
LAB
70, -15, -33
LCH
70, 37, 246
OKLCH
0.74, 0.11, 237
XYZ
36, 41, 81
LUV
70, -35, -50
HWB
203, 38%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.