Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62BBD0
RGB
98, 187, 208
HSL
191, 54%, 60%
HSB
191, 53%, 82%
CMYK
53, 10, 0, 18
LAB
71, -23, -19
LCH
71, 30, 219
OKLCH
0.74, 0.09, 215
XYZ
34, 43, 66
LUV
71, -38, -26
HWB
191, 38%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.