Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63AAEA
RGB
99, 170, 234
HSL
208, 76%, 65%
HSB
208, 58%, 92%
CMYK
58, 27, 0, 8
LAB
67, -9, -40
LCH
67, 41, 257
OKLCH
0.72, 0.12, 247
XYZ
34, 37, 83
LUV
67, -30, -61
HWB
208, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.