Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668198
RGB
102, 129, 152
HSL
208, 20%, 50%
HSB
208, 33%, 60%
CMYK
33, 15, 0, 40
LAB
53, -6, -16
LCH
53, 17, 250
OKLCH
0.59, 0.05, 244
XYZ
19, 21, 33
LUV
53, -14, -22
HWB
208, 40%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.