Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
680106
RGB
104, 1, 6
HSL
357, 98%, 21%
HSB
357, 99%, 41%
CMYK
0, 99, 94, 59
LAB
20, 42, 29
LCH
20, 51, 35
OKLCH
0.33, 0.13, 27
XYZ
6, 3, 0
LUV
20, 66, 13
HWB
357, 0%, 59%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.