Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68ABE7
RGB
104, 171, 231
HSL
208, 73%, 66%
HSB
208, 55%, 91%
CMYK
55, 26, 0, 9
LAB
67, -9, -37
LCH
67, 38, 256
OKLCH
0.72, 0.11, 247
XYZ
35, 38, 81
LUV
67, -30, -57
HWB
208, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.