Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698296
RGB
105, 130, 150
HSL
207, 18%, 50%
HSB
207, 30%, 59%
CMYK
30, 13, 0, 41
LAB
53, -6, -14
LCH
53, 15, 248
OKLCH
0.59, 0.04, 243
XYZ
19, 21, 32
LUV
53, -13, -19
HWB
207, 41%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.