Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A3D7
RGB
105, 163, 215
HSL
208, 58%, 63%
HSB
208, 51%, 84%
CMYK
51, 24, 0, 16
LAB
65, -9, -33
LCH
65, 34, 255
OKLCH
0.70, 0.10, 247
XYZ
31, 34, 69
LUV
65, -27, -50
HWB
208, 41%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.