Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D809E
RGB
109, 128, 158
HSL
217, 20%, 52%
HSB
217, 31%, 62%
CMYK
31, 19, 0, 38
LAB
53, -2, -19
LCH
53, 19, 265
OKLCH
0.60, 0.05, 259
XYZ
20, 21, 35
LUV
53, -11, -27
HWB
217, 43%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.