Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D919E
RGB
109, 145, 158
HSL
196, 20%, 52%
HSB
196, 31%, 62%
CMYK
31, 8, 0, 38
LAB
58, -11, -11
LCH
58, 15, 227
OKLCH
0.63, 0.04, 222
XYZ
23, 26, 36
LUV
58, -18, -15
HWB
196, 43%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.