Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70D3FB
RGB
112, 211, 251
HSL
197, 95%, 71%
HSB
197, 55%, 98%
CMYK
55, 16, 0, 2
LAB
80, -22, -29
LCH
80, 36, 233
OKLCH
0.82, 0.11, 227
XYZ
47, 57, 100
LUV
80, -42, -43
HWB
197, 44%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.