Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729EAF
RGB
114, 158, 175
HSL
197, 28%, 57%
HSB
197, 35%, 69%
CMYK
35, 10, 0, 31
LAB
62, -12, -14
LCH
62, 19, 229
OKLCH
0.67, 0.05, 224
XYZ
27, 31, 45
LUV
62, -22, -19
HWB
197, 45%, 31%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.