Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B3EE
RGB
114, 179, 238
HSL
209, 78%, 69%
HSB
209, 52%, 93%
CMYK
52, 25, 0, 7
LAB
70, -9, -36
LCH
70, 38, 256
OKLCH
0.75, 0.11, 247
XYZ
38, 42, 87
LUV
70, -29, -56
HWB
209, 45%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.