Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73AED3
RGB
115, 174, 211
HSL
203, 52%, 64%
HSB
203, 45%, 83%
CMYK
45, 18, 0, 17
LAB
68, -12, -25
LCH
68, 28, 244
OKLCH
0.72, 0.08, 237
XYZ
34, 39, 67
LUV
68, -28, -37
HWB
203, 45%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.