Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74C3DA
RGB
116, 195, 218
HSL
194, 58%, 65%
HSB
194, 47%, 85%
CMYK
47, 11, 0, 15
LAB
74, -21, -20
LCH
74, 29, 223
OKLCH
0.77, 0.08, 219
XYZ
39, 48, 73
LUV
74, -35, -27
HWB
194, 45%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.