Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
760308
RGB
118, 3, 8
HSL
357, 95%, 24%
HSB
357, 97%, 46%
CMYK
0, 97, 93, 54
LAB
24, 45, 33
LCH
24, 56, 36
OKLCH
0.36, 0.14, 27
XYZ
8, 4, 1
LUV
24, 76, 16
HWB
357, 1%, 54%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.