Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7699C2
RGB
118, 153, 194
HSL
212, 38%, 61%
HSB
212, 39%, 76%
CMYK
39, 21, 0, 24
LAB
62, -5, -25
LCH
62, 26, 260
OKLCH
0.67, 0.07, 253
XYZ
29, 31, 55
LUV
62, -18, -38
HWB
212, 46%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.