Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769DA3
RGB
118, 157, 163
HSL
188, 20%, 55%
HSB
188, 28%, 64%
CMYK
28, 4, 0, 36
LAB
62, -13, -8
LCH
62, 15, 211
OKLCH
0.67, 0.04, 208
XYZ
26, 31, 39
LUV
62, -20, -9
HWB
188, 46%, 36%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.