Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BACF
RGB
118, 186, 207
HSL
194, 48%, 64%
HSB
194, 43%, 81%
CMYK
43, 10, 0, 19
LAB
72, -18, -18
LCH
72, 26, 224
OKLCH
0.75, 0.08, 220
XYZ
36, 43, 65
LUV
72, -31, -24
HWB
194, 46%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.