Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
787F62
RGB
120, 127, 98
HSL
74, 13%, 44%
HSB
74, 23%, 50%
CMYK
6, 0, 23, 50
LAB
52, -7, 15
LCH
52, 16, 114
OKLCH
0.58, 0.04, 119
XYZ
18, 20, 14
LUV
52, -3, 21
HWB
74, 38%, 50%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
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