Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78B4E6
RGB
120, 180, 230
HSL
207, 69%, 69%
HSB
207, 48%, 90%
CMYK
48, 22, 0, 10
LAB
71, -10, -32
LCH
71, 33, 253
OKLCH
0.75, 0.10, 245
XYZ
38, 42, 81
LUV
71, -28, -48
HWB
207, 47%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.