Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7A3000
RGB
122, 48, 0
HSL
24, 100%, 24%
HSB
24, 100%, 48%
CMYK
0, 61, 100, 52
LAB
31, 31, 42
LCH
31, 53, 53
OKLCH
0.41, 0.12, 46
XYZ
9, 6, 1
LUV
31, 59, 27
HWB
24, 0%, 52%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.