Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB4C8
RGB
123, 180, 200
HSL
196, 41%, 63%
HSB
196, 39%, 78%
CMYK
38, 10, 0, 22
LAB
70, -15, -16
LCH
70, 23, 227
OKLCH
0.74, 0.07, 222
XYZ
35, 41, 61
LUV
70, -27, -23
HWB
196, 48%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.