Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7D0701
RGB
125, 7, 1
HSL
3, 98%, 25%
HSB
3, 99%, 49%
CMYK
0, 94, 99, 51
LAB
26, 46, 38
LCH
26, 60, 40
OKLCH
0.37, 0.15, 30
XYZ
9, 5, 0
LUV
26, 82, 19
HWB
3, 0%, 51%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.