Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7E1E06
RGB
126, 30, 6
HSL
12, 91%, 26%
HSB
12, 95%, 49%
CMYK
0, 76, 95, 51
LAB
28, 41, 39
LCH
28, 56, 43
OKLCH
0.39, 0.13, 34
XYZ
9, 5, 1
LUV
28, 73, 21
HWB
12, 2%, 51%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.