Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7EAFBF
RGB
126, 175, 191
HSL
195, 34%, 62%
HSB
195, 34%, 75%
CMYK
34, 8, 0, 25
LAB
68, -14, -14
LCH
68, 20, 225
OKLCH
0.72, 0.06, 220
XYZ
33, 39, 55
LUV
68, -24, -18
HWB
195, 49%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.