Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7F94AA
RGB
127, 148, 170
HSL
211, 20%, 58%
HSB
211, 25%, 67%
CMYK
25, 13, 0, 33
LAB
60, -4, -14
LCH
60, 15, 255
OKLCH
0.66, 0.04, 250
XYZ
27, 29, 42
LUV
60, -12, -20
HWB
211, 50%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.