Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB0BF
RGB
127, 176, 191
HSL
194, 33%, 62%
HSB
194, 34%, 75%
CMYK
34, 8, 0, 25
LAB
69, -14, -13
LCH
69, 19, 223
OKLCH
0.73, 0.06, 219
XYZ
34, 39, 55
LUV
69, -24, -18
HWB
194, 50%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.