Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB7CC
RGB
127, 183, 204
HSL
196, 43%, 65%
HSB
196, 38%, 80%
CMYK
38, 10, 0, 20
LAB
71, -15, -17
LCH
71, 22, 228
OKLCH
0.75, 0.07, 223
XYZ
37, 43, 63
LUV
71, -27, -23
HWB
196, 50%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.